Why online is just the modern-day version of catalogue shopping
Do you remember the days of catalogue shopping? This was before the internet, before many shopping malls and department stores, when many women stayed at home to raise a family and were often house-bound without a car or opportunity to get to the shops, particularly if they lived in rural or remote areas. In those days, a hefty catalogue would arrive in the mail, or be delivered by a sales rep. I remember my mother eagerly flicking through the dog-eared pages, gazing at all the wonderful enticements on which to spend her meagre ‘housekeeping’ money.
Of course, as we know, everything old is new again, and catalogue shopping is alive and well, now known as online shopping!
Many ‘bricks and mortar’ businesses also have online shops, and if we are to believe the futurists, in time, our once familiar retail outlets in high-rental shopping areas, will dissipate into ‘shopfronts’ for online stores…
But, at the same time, we still crave the personal recommendation from a trusted salesperson, being able to touch and feel a product and try it before we buy it. So, what is the answer?
Well, many predict that the future of shopping will be through relationship marketing. That means, developing a trusted relationship with someone who has something of value which can have a positive impact on your life. The relationship can be developed in person or online, via skype, facetime, Whatsapp – whatever means works for you. You can become familiar with the products, the person selling them, and the company producing them and understand the value before buying.
Once you decide to purchase (online of course, which is the easiest, most cost effective, environmentally-friendly and efficient way to buy) your products arrive at your door within days. If you aren’t happy, there is usually a 30-day money back guarantee. You can change, skip or cancel at any time, and you often earn loyalty points towards free products over time.
So where’s the catch?
There isn’t one…welcome to the future! Or, if you want to get ahead of the game, welcome to the present – it’s all around you – if you open your eyes and your mind to the best way to shop – as history has shown us!
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