Evvoke Skincare
Why you need to know where your skincare comes from

Why you need to know where your skincare comes from

March 25, 2018 In Evvoke Skincare By Maria Rampa No comment

Do you know where your skincare products come from, who owns them, how they are made, and who gains financially from your purchase? If you are buying any of the ‘big name’ brands on the market, chances are you probably haven’t thought deeply about this.

We tend to blindly follow trends and are easily swayed by advertising, so perhaps we aren’t aware that most of the global beauty brands which generate $382 billion worth of sales each year, are owned by a few multinational companies. In fact, the top 10 global beauty brands generate $60 billion worth of sales alone, fuelled by their 85% female consumer base. They usually have products at every price point in the market, from cheap to super-expensive, which makes me wonder how authentic they are about providing the BEST products at the BEST price at all times.

These companies include L’Oreal (which owns Lancome, Kiehl’s, The Body Shop and Maybelline), Estee Lauder (which owns Clinique, Bobbi Brown, Aveda, La Mer and MAC), Procter & Gamble (which owns Olay, Pantene, SK-II and Covergirl) and Johnson & Johnson (which owns Neutrogena, Aveeno and Clean & Clear), just to name a few.

Many of these products are manufactured in third world countries, which should make us hyper-vigilant about health and safety for workers, fair pay and other ethical processes.

This is why I like to support brands (whether they are skincare, fashion or other) that I can trace back to their roots in terms of design, manufacture and ownership.

Particularly if a brand financially benefits women (who are the major consumers of such products) around the world, including in developing countries, then I am even more inclined to support it. If the skincare products include natural ingredients (including natural molecules reproduced under laboratory conditions, which make them even safer and better than those found in nature), are paraben-free, not tested on animals and manufactured in ethical ways, then I am a fan!

I wasn’t always so socially conscious and used to buy many of the products stocked in departments stores and beauty shops around the world, but now I choose to put my money where my mouth is, and am enjoying not only great skin but a fantastic sense of ‘doing the right thing’.

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